BRP Celebrates Production Milestone of 500,000 Snowmobiles in Finland
Slice of Manufacturing Team
11/06/2024
Key Highlights:
- BRP reaches 500,000 snowmobiles produced at its Rovaniemi, Finland facility.
- Electric snowmobiles production begins for all global BRP markets.
- Scandinavian market dominance: Lynx and Ski-Doo brands hold over 70% market share.
- Rovaniemi site strengthens BRP's commitment to sustainable innovation.
Source: PR Newswire
Quotes
“ "Producing 500,000 snowmobiles in Finland is an accomplishment that I am very proud of. I want to thank BRP Finland's employees for their dedication as well as their ability and willingness to foster a culture of continuous growth and innovation." ”
José Boisjoli, President and CEO at BRP
Our Take:
BRP's milestone of producing half a million snowmobiles in Finland not only underscores its dominance in the Scandinavian market but also highlights its leadership in electric recreational vehicles. With the Rovaniemi facility spearheading BRP's global electric snowmobile production, the company is aligning technological innovation with environmental responsibility. This shift positions BRP as a key player in sustainable outdoor recreation, setting a high bar for competitors in the electrified powersports sector. The move is timely as demand for eco-friendly recreation solutions grows, bolstering BRP’s relevance across both local and global markets.
