Celsius Acquires Big Beverages to Boost Production and Innovation
Slice of Manufacturing Team
11/05/2024
Key Highlights:
- $75 million acquisition strengthens Celsius's production and innovation
- Adds 170,000-square-foot facility for improved supply chain control
- Vertical integration supports cost savings, higher margins, and faster product cycles
- Experienced Big Beverages team continues under Celsius for seamless transition
Source: Business Wire
Quotes
“ “We believe that this acquisition gives Celsius fantastic leverage to accelerate our product innovation and production capabilities so we can continue growing the energy drink category with our great tasting, functional and better-for-you performance energy drinks.” ”
John Fieldly, Chairman and CEO at Celsius
Our Take:
Celsius Holdings’ acquisition of Big Beverages marks a significant step in its strategic growth, aiming to enhance vertical integration and control over its supply chain. The acquisition not only secures a state-of-the-art manufacturing facility but also enables the company to streamline production, reduce costs, and support quicker product development cycles. This move is set to bolster Celsius’s competitive edge in the fast-growing energy drink sector and underscores its commitment to scaling efficiently. By retaining Big Beverages’ workforce, Celsius ensures continuity in quality while positioning itself to expand capacity as demand rises. This acquisition demonstrates Celsius's forward-looking approach to operational control and shareholder value creation.
