Key Highlights:

  • OptiTrack expands with a new 25,000 sq. ft. facility, doubling production capacity.

  • Enhanced SMT line, prototyping, and assembly spaces boost innovation and operational efficiency.

  • New facility creates jobs and improves R&D capabilities for 3D tracking technology.

  • Release of PrimeX 120 mocap cameras and Motive 3.1 software simplifies performance tracking.

  • Full-scale operations are set for further product development in 2024 and 2025.

Notable Quotes:

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“This expanded manufacturing building enables us to extend the boundaries of what we can create and deliver.”

Marc Alley, VP of Operations at OptiTrack
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“Our new facility delivers everything we need in one building, giving us more control over the entire manufacturing process.”

Stephanie Hines, Executive VP at OptiTrack

Our Take:

OptiTrack’s expansion marks a pivotal moment in the 3D tracking industry, significantly boosting the company's production capacity and reinforcing its global leadership in motion capture technology. The integration of advanced surface-mount technology (SMT) and improved prototyping capabilities will streamline innovation, enabling OptiTrack to meet the growing demand for high-performance tracking solutions across diverse fields, including entertainment, biomechanics, and robotics. With this upgrade, OptiTrack is well-positioned to deliver even greater precision and innovation to its customers, continuing its nearly 30-year legacy of technological leadership.